Magnetic Fields: The Magic of Contrast

Music & Culture · Jan 29, ’18 · Kunal Bambawale, Manager - Social and Digital Content

The magic of Magnetic Fields Festival of Contemporary Music and Arts is the magic of contrast— the contrast between ancient and modern, between timeless and contemporary. Alsisar Mahal, the Rajasthani palace that hosts the festival, is timeless — a living relic of an ancient kingdom. The festival itself — this temporary gathering of artists and musical connoisseurs…

See, and be seen – Introducing: Artist Insights

Data, Music & Culture · Jan 16, ’18 · Priya Singh, Product Manager - Data

As music makers and music lovers, you’ve probably noticed the seemingly unending stream (no pun intended) of new artists and music. The truth is, the music you do notice barely skims the surface of all the music currently out there in the world. The industry has become increasingly competitive, with artists finding it difficult to…

How EVC brought together Trance, Tropical House and Bollywood

Music & Culture · Jan 12, ’18 · Pratik Shetty, Senior Associate - Brand & Communications

In 2017 Enchanted Valley Carnival found its new home in Mumbai and the Tribe welcomed this move with open arms. The 2 day multi genre festival promised to showcase the best of Trance, House and Bollywood and it definitely didn’t let us down! Here’s our round up of the 2-day city festival: Day 1 Day…

5 reasons why we loved Echoes of Earth music festival

Music & Culture · Dec 21, ’17 · Akhila Shankar, Associate Director - Brand & Communications

The Programming  The festival programming was hands down the most rememberable part of the echoes experience. The festival’s diverse programming showcased an array of Indian and International artists across many genres. From Kurla Khan’s folk melodies to Sid Vashi’s unique live electronic sounds to Hilight Tribes energy, there was enough to discover for any kind of festival…

It is the Message, and not the Medium, that ultimately matters: Meetal Shah, Saavn

News · Nov 29, ’17 · JioSaavn

Our very own Meetal Shah was recently interviewed by Exchange4Media to talk smart marketing. Check out the full article on –––– Saavn, founded in 2007, is one of the biggest distributors of music and has acquired music rights to about 30 million tracks. It’s popularity has been on a steady rise, thanks to the…

Press Releases · Nov 21, ’17

Saavn Delivers Chart-Topping Original Music and Strengthens Global Reach with New Investors, Endeavor and Senvest

Saavn’s latest Artist Originals single is #1 downloaded track and part of Snapchat’s first partnered music Lens in India. New York, Mumbai, 21st November, 2017 — Saavn continues to innovate the music streaming business model with releases from its in-house label, strategic partnerships, and new global investors. Saavn’s latest release, Bom Diggy, is one of…

Meaningful Marketing: Meet Hatecopy

Music & Culture · Nov 2, ’17 · Meetal Shah, AVP, Brand & Communications

We are a global millennial brand, committed to providing our users with cutting-edge technology, inclusive design, warm interactions, and an unparalleled library of content. We are also fiercely proud of our Sub-continental hearts. Our mission is to build a community that connects the billions, all across the world, who share our South Asian soul. When…

Press Releases · Oct 31, ’17

Saavn uses the Alexa Skills Kit to enable its Music Streaming on Amazon Echo Devices

Mumbai, October 31, 2017: In a major development, online audio and entertainment streaming platform Saavn has teamed up with Amazon for its Alexa voice service. Reinforcing their stronghold in South Asia, Saavn is one of the first music streaming services for Alexa in India and will be made available on Amazon’s Echo line of devices….

Press Releases · Oct 30, ’17

Headphones Are Now The Hottest New Destination for Brands

Saavn Wins 2 Golds at SMARTIES™ Awards and Takes Stage at MMA India Forum As Saavn’s ad inventory grows 25% each quarter, brands are turning on the music to reach an engaged and aspirational youth. New Delhi, India — October 30, 2017 — The power of native audio advertising took center stage on Friday at…