In India, we may not have reached the stage where we can take good internet connectivity for granted, but that has not stopped the visible growth of music streaming apps like Saavn...
For nearly three years now, Saavn, a digital music company founded in the US by three Indian entrepreneurs has struck a low key with its brand building efforts. Even as competitors such as gaana.com (owned by Times Internet) played it loud with television and digital campaigns, Saavn's advertising was limited to a few outdoor hoardings and radio ads. But with the market getting into a crush as telecom operators bundle music streaming apps in attractive packages and tie up with established players in the business, Saavn is fine-tuning its brand story. After a recent round of funding where it raised $100 million from Tiger Global, it is exploring new audio formats in different languages and investing in a network of content operators to play more than just songs on its platform...
On a warm summer morning some years back, 16 May, when the entire country was slowly waking up to the bone-chilling case of the double murders of Noida, just like every other public reaction, Nishita Jha’s too was first outrage and then amnesia...
Saavn, the second-most popular streaming service in India, has announced a partnership Saudi Telecommunications Company subsidiary VIVA Bahrain that will bring the service to the small island nation, which lies just to the east of Saudi Arabia...
Chromecast Audio basically helps Android smartphone users to stream music to any speaker wirelessly over Wi-Fi. The main USP is that it works independently and offers better range than other Bluetooth adapters which convert normal wired speakers into Bluetooth speakers. It works with a number of apps including Saavn and Wynk Music. The multi-room feature makes it possible to connect multiple speakers throughout a living space...
Globally, audio is experiencing something of a resurrection. The Amazon-owned Audible allows clips and bites of audio content to be shared with one's social community. Berlin-based online audio distribution platform SoundCloud is, as reported, trying to pitch itself as 'YouTube for audio' allowing users to upload, record, promote, and share their clips. WYNC, the New York public radio station, has started creating 'audiograms' to promote its shows on social media essentially turning a piece of audio into a video file. All of these are essentially trying to do one thing - make audio more bite-sized and shareable or make it social as video has become globally. Which also means stepping out of music-only and looking at audio in its entirety...
“Given Facebook’s heavy usage across the globe and, more importantly, across emerging markets like India, the services provided by Facebook naturally boost our engagement and the richness of our own app’s offerings,” Vinodh Bhat, Saavn’s co-founder, president and chief strategy officer, wrote in an email...
Music streaming service Saavn took a step into podcasting by launching 9 podcasts under their 'Original Programming Service'. The podcasts will be live from May 1 for streaming on the Saavn App. The podcasts will cover genres such as Music, Sports, Crime, Comedy and Narrative Storytelling...
Godrej has collaborated with music streaming platform Saavn for a unique promotional strategy...
Music streaming app Saavn on Tuesday announced the launch of Saavn Original Programming, in partnership with radio icon Neelesh Misra, podcast network Indus Vox Media, and digital media brand Arré...