Celebrate Holi with our colorful Mix playlists!
Music & Culture · Mar 2, ’18
To us, Holi is as much about music as it is about colors. Songs like Rang Barse, Balam Pichkari, and Holi Khele Raghuveera have become staples for every Holi party. When we hear these Holi classics play at any other time of the year, we’re instantly transported back to our fondest Holi memories. This Holi, we’ve…
Your VH1 Supersonic Checklist is Here
Music & Culture · Feb 1, ’18
Sean Paul, Incubus, Major Lazer, Dillon Francis – there is more than one reason to make your way to VH1 Supersonic in Pune this February. While you plan your weekend, here’s your cheat sheet to having the complete festival experience. Artists you must catch With 80+ artists spanning across rock, pop, electronic and hip-hop over…
Magnetic Fields: The Magic of Contrast
Music & Culture · Jan 29, ’18
The magic of Magnetic Fields Festival of Contemporary Music and Arts is the magic of contrast— the contrast between ancient and modern, between timeless and contemporary. Alsisar Mahal, the Rajasthani palace that hosts the festival, is timeless — a living relic of an ancient kingdom. The festival itself — this temporary gathering of artists and musical connoisseurs…
See, and be seen – Introducing: Artist Insights
Data, Music & Culture · Jan 16, ’18
As music makers and music lovers, you’ve probably noticed the seemingly unending stream (no pun intended) of new artists and music. The truth is, the music you do notice barely skims the surface of all the music currently out there in the world. The industry has become increasingly competitive, with artists finding it difficult to…
How EVC brought together Trance, Tropical House and Bollywood
Music & Culture · Jan 12, ’18
In 2017 Enchanted Valley Carnival found its new home in Mumbai and the Tribe welcomed this move with open arms. The 2 day multi genre festival promised to showcase the best of Trance, House and Bollywood and it definitely didn’t let us down! Here’s our round up of the 2-day city festival: Day 1 Day…
5 reasons why we loved Echoes of Earth music festival
Music & Culture · Dec 21, ’17
The Programming The festival programming was hands down the most rememberable part of the echoes experience. The festival’s diverse programming showcased an array of Indian and International artists across many genres. From Kurla Khan’s folk melodies to Sid Vashi’s unique live electronic sounds to Hilight Tribes energy, there was enough to discover for any kind of festival…
It is the Message, and not the Medium, that ultimately matters: Meetal Shah, Saavn
News · Nov 29, ’17
Our very own Meetal Shah was recently interviewed by Exchange4Media to talk smart marketing. Check out the full article on Exchange4Media.com. –––– Saavn, founded in 2007, is one of the biggest distributors of music and has acquired music rights to about 30 million tracks. It’s popularity has been on a steady rise, thanks to the…
Press Releases · Nov 21, ’17
Saavn Delivers Chart-Topping Original Music and Strengthens Global Reach with New Investors, Endeavor and Senvest
Saavn’s latest Artist Originals single is #1 downloaded track and part of Snapchat’s first partnered music Lens in India. New York, Mumbai, 21st November, 2017 — Saavn continues to innovate the music streaming business model with releases from its in-house label, strategic partnerships, and new global investors. Saavn’s latest release, Bom Diggy, is one of…
Meaningful Marketing: Meet Hatecopy
Music & Culture · Nov 2, ’17
We are a global millennial brand, committed to providing our users with cutting-edge technology, inclusive design, warm interactions, and an unparalleled library of content. We are also fiercely proud of our Sub-continental hearts. Our mission is to build a community that connects the billions, all across the world, who share our South Asian soul. When…